Have you ever had a health scare that forced you to assess the way you live? Or perhaps some other life defining moments that have shaped your core values? Me too!
I lost my sense of smell for 5 years. I literally woke up one day and POOF... GONE!
After 5 years of telling my doctor that "it's not JUST allergies!", I was finally diagnosed with sinusitis by a specialist and got an immediate surgery which gifted me by sense of smell back (I only had a 50/50 chance to smell again). This event forced me to view everything that I consumed from a new lens.
Did you know that the products we use - everything from cleaning products, to the furniture in our home and even our skincare products (just to name a few) can contain ingredients that create negative impacts to our health? Our skin is our biggest organ and we also ingest a bunch just from the air we breathe!
This realization made me wonder what a world were everyone "consumed sustainably" would look like. I sat down one day and created the 5 Factors for Sustainable Consumption (Impact on Human Health, Environmental Impact, Respect for Human Rights, Respect for Animal Rights, Socio-Economic Advantage). My original plan was to make a documentary series (I worked as a Director/Producer in film/TV for over 15 years). I realized however, that documentaries can inspire but not actually create REAL measurable change.
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